To know a man you must first walk a mile in his shoes
Do your Sales Executives hesitate to call high up in your client organizations? Your best Sales Executives are professional salespeople. They’ve been so busy being successful sales people they’ve never had the opportunity to wear the hat of a Business Executive. Does their LACK of Executive experience keep your sales people from being comfortable calling on Executives?
What if we could – in the safety of the classroom – create an experience that allows professional salespeople to walk in the shoes of a Business Executive? And what if they go directly from that experience into a simulated selling scenario where they get to interact with that same Executive? It might be the first time that salesperson has ever gone into an Executive conversation knowing exactly how that Executive thinks.
That is precisely what Executive for a Day™ Sales Training does. Executive for a Day™ Sales Training was written by an experienced Business Executive, one with an unusually broad base of experience, including solution sales. The two-day course uses a very realistic scenario – derived from real-life situations – to allow Salespeople to solve a complicated business problem that has nothing to do with buying or selling a solution. Executive for a Day sales training is delivered, using a role-play formula, by the same Executive who wrote the course.
As a result of Executive for a Day™ Sales Training, salespeople gain a higher level of comfort calling on Executives, schedule more meetings with Executives and conduct better meetings with Executives. And that translates to more and better relationships with Executives, bigger deals and shorter sales cycles. Or, more simply put, more Salespeople making quota and more dollars to the company’s bottom line.