Bob Russotti
Bob Russotti has over twenty years marketing experience and eight years experience in online marketing and web development; is an expert in search engine marketing, search engine optimization and e-commerce.
Bob began marketing managed services as Executive VP Marketing at Devise Associates and subsequently developed marketing strategies for other IT consulting companies. He worked in marketing for high technology companies for all his professional career: in computer networking, IT consulting services and managed services, consumer audio, digital imaging software, semiconductors, electronics and chemicals.
He has directed teams of web developers and database developers creating web applications and managed public relations firms, ad agencies, product development teams and other providers. He has significant experience in corporate communications, new business development, contract negotiations and strategic planning. In senior marketing roles he developed business plans and strategies, reviewed and developed annual budgets, recruited, hired and managed staff.
Bob completed an MBA in Business Administration at Adelphi in 1985. At the same time he invented and patented a chemical manufacturing process and helped start a company that commercialized that product. He has a BS in Chemistry combined with Math & Physics from SUNY Albany.
Bob is a member of the Web Analytics Association Standards Committee, Three Village Chamber of Commerce and American Red Cross.